Chief Executive Officer
My Green Lab
One of the most influential leaders in the sustainability & green building movement today, James is a frequent keynote speaker on regenerative design, sustainable business & lab sustainability. James was previously the VP of Strategic Growth for the International Living Future Institute. He led international growth strategy and was a founding board member of Living Future Institute Europe. James has created several leading-edge sustainability programs, most notably, Living Product Challenge (the world’s most advanced sustainability standard for building products) and Zero Carbon Building Certification. He received a 2012 Fulbright Research Fellowship in China, was selected as Greenbiz 30 under 30 Sustainable Business Leader & a Net Zero Energy Trailblazer.