For over 13 years, Selina Holmes has used her ability to authentically connect with people from all walks of life to champion LEED, the most widely used green building program in the world. A deep believer in sustainability and in the power of connecting people and telling their stories, Selina works every day to articulate the story of LEED and the impact it has on people and industries all over the world. As Vice President of LEED Marketing at the U.S. Green Building Council, Selina has served as the marketing architect of the LEED rating system, driving the organization’s strategy to increase awareness, engagement, and adoption of LEED and its associated products and initiatives. Selina ensures consistency and accuracy in how USGBC communicates about the rating system in 182 countries and territories throughout the world. In recent years, Selina has championed new approaches to connecting people to the foundations of the rating system—covering sustainability, health and wellness, equity, and resilience—and has been a strong advocate for building a broader tent for USGBC’s global movement by ensuring the promises and potential of LEED and sustainability reaches those who need it most.