Parker Cohn is the founder and CEO of Performance Resource Management (PRM), a soil regeneration company whose biological soil management programs have earned state and national recognition from California's Department of Pesticide Regulation and Major League Baseball. This program cut chemical inputs by up to 90% and water use by up to 50% across professional sports fields and golf courses. Across professional sports fields, PRM's approach improves field safety and performance while displacing costly renovations. In golf, PRM reduced annual water use by 40% at a private Los Angeles course. This reduction was independently verified by the Los Angeles Department of Water and Power and the Metropolitan Water District of Southern California, generating over $300,000 a year in combined water and pumping savings. As Southern California's venues prepare for LA28, PRM's work offers a utility-verified model for simultaneously achieving elite performance and aggressive water targets while providing a clear ROI in year one.