Brad Coverdale

VP, Fleet and Product Support, Sunbelt Rentals, Inc.

Brad is a Fleet Manager with over 25 years in the construction equipment rental industry. He is continually focused on fleet and process improvement, which has included the use of technology to increase fleet and operational efficiencies. Brad is experienced with implementations of equipment life-cycle analysis and rental industry technology and integrations. His career highlights include the development of lifecycle fleet strategies built upon Cost of Ownership, uptime, and full life performance.